360 Marketing & Advertising is an approved marketing agency vendor with the State of Utah. We have been selected as a preferred award-winning provider of video production, graphic design, photography, and many other advertising services for all state, county, and city government entities. With over 22 years of experience providing full-service marketing and advertising services to local, national, and global clients in the hospitality, travel, and tourism industry, we can help your entity succeed even in these trying times.
Hospitality Marketing
360 Marketing & Advertising Featured Work for Local, National and Global Clients in the Travel, Tourism, and Hospitality Industry
Successful case studies, and marketing campaigns on multi-channel platforms
Most of us here at 360 Marketing & Advertising are long-term residents of Utah, and we all have our own reasons for loving Utah. For many of us, it is the easy access to the seemingly endless plethora of outdoor activities. For others, it is the abundance of shopping, entertainment, dining, and entertainment options. Simply stated, we absolutely love living in Utah. With its perfect powder, rugged red rock, alpine lakes, and more…this IS the place!
Our home office based in Layton, Utah created our love for the outdoors! Utah is a great place to work, live and play. Utah’s unique geography and natural beauty are unrivaled. Not only are we are blessed with the Greatest Snow on Earth and a dozen ski resorts within an hour’s drive from the Salt Lake International Airport, but we also enjoy some of the most unique and iconic National and State Parks in the nation. From Zion’s National Park to Arches National Park, there are plenty of parks to visit and beauty to see.
With all of the adventure options that Utah has to offer, you could literally spend a lifetime of weekends and never see the same place twice. And with such an incredible variety of restaurants, sporting venues, shopping, amusement parks, performing arts venues, and conference centers, Utah has it all. Only in Utah can you ski in the morning, go golfing in the afternoon, and then go to the ballet in the evening…all in one day.
How Are You Getting Your Message Out?
The COVID-19 pandemic has affected us all…physically, emotionally, and economically. But it has had a particularly devastating impact on the hospitality, travel, and tourism industry. In just the first four months of the COVID-19 pandemic, the U.S. saw more than $297 billion in losses from the decrease in travel. That’s $74.25 billion per month! However, after more than a year of being quarantined, people are growing restless and are starting to seek ways to get out and have fun in a safe way.
As people look for any excuse to leave their houses, tourism is starting to make a comeback. The tourism industry is undoubtedly changing, but people still want to travel. It’s important to note that tourism doesn’t have to only be a trip across the country or flying abroad. ”Tourism” can be visiting your local farmer’s market, eating at a restaurant close to home, or going on a staycation road trip on the weekend.
Although many people have wanderlust and an overwhelming desire to get out and do something, many just don’t know where to look or what options are available. This is a huge opportunity to capitalize on all the pent-up desire to explore and recreate.
360 Marketing & Advertising Can Help
With over 22 years of experience, our team of talented marketing professionals has a proven track record of delivering results in the tourism marketing and hospitality industry. From researching and planning to executing and optimizing, we know how to reach the right traveler and bring them to your property… and keep them coming back time and time again.
We have one goal: to inspire people to go places. We design campaigns that attract more visitors, drive more business to your destination and deliver real-world results. We live to touch people’s hearts, to give them a moment of joy, to instill personal relevancy and intimacy, and to empower them to take action.
Developing your look and feel is one thing, but making sure that it speaks to the right audience is another. It’s not every day that you find an agency that understands travel, tourism, and hospitality from all sides, and knows how to generate results. We listen to each client’s unique needs and craft a plan that will work for you and your product.
OUR SERVICES HELP:
WAYS WE CAN MARKET YOUR BUSINESS:
Testimonials
“Our events are rather extensive. We hired 360 Marketing & Advertising to assist with our Event Marketing over the past several years. Providing drone, videography, graphic design, swag/promotional materials, print media, banners, outdoor advertising, and more. We highly recommend working with this agency, they were relentless in our projects providing work at 5 am with the Tour of Utah staff. Great marketing work and an incredible team that follows through!”
—Tour of Utah
“During Covid 19, to help our local businesses in the community. Kaysville City voted and hired 360 Marketing & Advertising for graphic design, website development of an online landing, photography, video production, and digital marketing for over 100 local businesses to feature online marketing to help during Covid 19. We have been impressed by the professionalism, knowledge, and follow-through of the staff at 360. They have worked tirelessly to help our business community during the pandemic. We recommend 360 Marketing & Advertising to local businesses, nonprofits, and other government leaders. Thank you 360 for your excellent leadership and hard work for our community during a pandemic!”
—Kaysville Community Development
“During Covid 19, to help our local businesses in the community. Kaysville City voted and hired 360 Marketing & Advertising for graphic design, website development of an online landing, photography, video production, and digital marketing for over 100 local businesses to feature online marketing to help during Covid 19. We have been impressed by the professionalism, knowledge, and follow-through of the staff at 360. They have worked tirelessly to help our business community during the pandemic. We recommend 360 Marketing & Advertising to local businesses, nonprofits, and other government leaders. Thank you 360 for your excellent leadership and hard work for our community during a pandemic!”
—Kaysville Community Development
“Our events are rather extensive. We hired 360 Marketing & Advertising to assist with our Event Marketing over the past several years. Providing drone, videography, graphic design, swapgpromotional materials, print media, banners, outdoor advertising, and more. We highly recommend working with this agency, they were relentless in our projects providing work at 5 am with the Tour of Utah staff. Great marketing work and an incredible team that follows through!”
—Tour of Utah
Featured Global Travel and Tourism Marketing Campaign by 360 Marketing & Advertising
Expedition Photography & Tourism Marketing Around the Globe
Our talented staff photographer has been hired to photograph many adventure expeditions around the world, including a trek to Mount Everest Base Camp, an expedition along the Inca Trail to Machu Pichu in Peru, and a mountaineering expedition to summit Pico de Orizaba the third highest mountain in North America, among others. In addition, he has traveled on assignment to many other countries across the globe including New Zealand, India, the Virgin Islands, London England, Shanghai China, Melbourne Australia, Tokyo Japan, and many various places throughout Canada, Mexico, and Central America.
When a Utah-based non-profit group organized a fundraising expedition to hike to Mount Everest Base Camp, they knew that they needed to take advantage of the opportunity to build awareness of their organization and entice more people to get involved with future fundraising events. So they hired our photographer to accompany them and capture stunning imagery to be used in their public relations and marketing campaigns.
Nepal is an exotic place, rich in culture and surrounded by the breathtaking natural beauty of the Himalayas. During the two and a half weeks that we spent on the trail, we hiked well over 47,000 vertical feet in total elevation gain and watched the sunrise over Mount Everest from Kala Pathar, a spectacular viewpoint 19,400 feet above sea level. Our photographer was able to capture the essence of the trip by preserving many incredible highlights—frozen moments in time—so that those unique experiences could be relived and appreciated even by those who were not there. The organization was able to raise over $100,000 in cash, and those images have been successful in increasing participation in many subsequent fundraising expeditions.
Another one of the many tourism projects that we have been involved with was a trip to hike the ancient Inca Trail to Machu Pichu. Explore Peru tasked us with photographing one of their tours in order to build an image library for their website and advertising campaigns. Our photographer captured amazing images of tourists hiking through the tropical rainforest along stone pathways built by hand thousands of years ago and exploring the ancient ruins high in the Andes.
Marketing and Branding for the Uintah Conference Center
When Uintah County decided to build a conference center in Vernal Utah, they knew they needed high quality marketing materials to drive traffic to their facility. Because of our track record with other conference centers, they hired us to design their logo, branding, website, brochures, presentation folders, and other marketing materials.
After meeting with them and learning a little about the Vernal area and the goals of the Uintah Conference Center, we realized that there were several distinct elements that needed to be represented: 1) the Dinosaurland identity, 2) the gas, oil, and mining industry, and 3) the outdoor recreation element.
Dinosaurland Identity
Gas, Oil, Mining
Outdoor Recreations
We designed a simple but unique logo that paid homage to all three of these characteristics.
One of their most pressing needs initially was an online presence, so we designed a website that showcased the features and capabilities of the facility. One of the important features that they wanted on the website was an event calendar that they could update frequently with upcoming events. We built a backend admin portal so that their staff could post events to the website and add details about featured events. They have used this feature extensively and have found it very useful and beneficial.
In addition to the branding, website, and printed materials for the conference center, we realized that there was an opportunity to cross-market the conference center and the tourism industry of the Vernal area. The health of both was inseparably connected and could benefit each other. So we created the Meetings With Hidden Adventures campaign. The goal was to entice event planners to book their event at the Uintah Conference Center because of all the recreational opportunities available in the Vernal area, while also encouraging people that were in town for a meeting to take advantage of the location to get out and have some fun while they were there. We designed a fun logo and playful branding elements for this campaign and designed sales sheets for the four main activities that they chose to feature: river rafting, mountain biking, dinosaurs, and fly-fishing.
Stunning Restaurant and Hotel Hospitality Campaigns
We have decades of experience working with numerous restaurants, hotels, and other businesses in the hospitality space to create imagery that makes mouths water, inspires confidence, increases demand, and ultimately fills seats and beds. We know how to increase your bottom line. Despite the prevailing assumption that people make the basic choice about which hotel to stay at or which restaurant to dine at after reading reviews, the truth is approximately 65% of all respondents pay more attention to professional photography.
Your story is told most effectively through imagery which instantly allows potential customers to appreciate the atmosphere and style of your venue. We have a deep understanding of the finer details which make an image striking, particularly carefully thought-out lighting. We will showcase your food or your facility in the best light possible. Our high-impact photography is targeted to help you capture more direct and indirect online bookings.
Free 2-Day Getaway
We are so confident that we can increase your sales, drive traffic, and maximize your advertising dollar that we would love to treat you to a free 2-day getaway when you meet with our team. Come visit with us and tell us about your business, event, agency, or non-profit. Let’s discuss what you’ve been doing to market your entity, what’s worked and what hasn’t, and the challenges you face. We will put you up in the Marriott while you are in town, and we will treat you to a nice dinner at Twigs at Station Park. Our team of marketing experts will sit down with you to strategize solutions and develop a plan to meet and exceed your goals. We look forward to meeting you soon and working together.
